Track Usage and Encourage People to Visit Your SharePoint Team Site

Monitoring the Site Usage Stats (2007) / Site Web Analytics Reports (2010) should be part of your monthly actions as a Site Owner to track activity on your team site.  No matter what you’re putting on your SharePoint sites and how, the bottom line is – are people using it; yes or no.  The only way to track that is by monitoring the usage stats every month.

2010

2007

However, only the Site Owner has rights to view these reports.  Why not give your Site Members and Visitors rights to see them too?  It could encourage healthy competition for people who want to be at the top of the list, especially to the Top Visitors section.  You could run competitions that give recognition of some sort to the person who is top of the list three months in a row for example.  It will also bring awareness to the team of what pages are used the most so they can maintain them better.

To grant Members or Visitors access to these reports, you need to change the Permission Levels.  You need to be a Site Owner to do this.  Make sure you have some understanding of SharePoint permissions before you play in this space!  If you don’t know how to get to this screen, then you should not be playing with permissions.

2010

2007

Add the View Usage  item permission level to the Read and Contribute permission levels.

2010

2007

Insert the link to the usage / analytics to a funky image on your landing page and you’re good to go.  Anyone who clicks on the usage stats link on your landing page will be able to see the activity.

In SharePoint 2007 you need to add a reminder for yourself in Outlook to extract the reports on the last day of every month. Take a screen dump and drop them into a Word or PowerPoint doc and date them. In SharePoint 2010 you can automate that and schedule them to be emailed to you.

Tracking progress will allow to monitor if you’re on the right track.  It’s also good for any performance reporting you may be subject to.  Get stats from the first day you launch your team site, then monitor it monthly.  You will pick up great trends, show how you’ve progressed and allow you to adapt your site to do more of what works.  If you get a sudden spike in usage, go check back in your Outlook calendar to see if anything special happened that week.  If there was, do more of that because it motivated people to come to your site.

As a result, you will be able to motivate your progress on SharePoint by saying in the first month you had X percentage usage and adoption, but after 6 months it’s grown by X percent.  It’s good for those increase letters! 😉

About Veronique Palmer

Empowering people one at a time.
This entry was posted in SharePoint 2007, SharePoint 2010, Tutorial. Bookmark the permalink.

6 Responses to Track Usage and Encourage People to Visit Your SharePoint Team Site

  1. Brandon Katz says:

    Hi there,

    Have you considered a third party analytics solution to assist you in understanding your SharePoint portal? CardioLog Analytics is a reporting solution designed specifically for all versions of SharePoint portals and Social Platforms, such as Yammer, Sitrion and more. It does not use basic SharePoint logs and has its own JavaScript tracking agent. It’s available as an On-Prem or SaaS deployment. The solution provides quick and easy integrations to active directories and user profiles, report filtering by SharePoint metadata, real-time reporting, campaigns, and more. By integrating to SharePoint’s unique architecture, it seamlessly identifies SharePoint’s object model and provides enhanced usage reports.

    For further information, check out http://www.intlock.com

    Hope this helps!

    Like

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  3. Pingback: SharePoint Daily » Blog Archive » SharePoint for Customer Experience Management; BUILD 2011 Preview; Windows 8 is a Threat to iOS & Android

  4. That is a great example of how to practically apply a piece of technology to address a business issue. Thanks for sharing that awesome story Kerri!

    Like

  5. Kerri says:

    I love site usage reports and it really does motivate my site owners to keep at it as they see those numbers increase! One thing that we have found which I think is significant is that we can clearly track an increase in accuracy/quality of work to those users that visit the site more often. In fact in one instance it was so significant we were rather stunned. One gal was struggling in her work, so she was written up and met with the supervisor to brainstorm ways she could improve. The supervisor impressed upon her the need to use her resources better, namely the team site we had created for them. In only 6 months time she went from getting the lowest quality marks aroun 86% accuracy (Medical transcription) to 99.8% accuracy and she has been holding at that rate or higher since! I was really proud of her, but the site usage reports now show her name at the top of the list, always in the top 3 users. I thought that was really cool – because it also validated all my efforts with the group…big wins are so awesome!

    Like

  6. Pingback: Track Usage and Encourage People to Visit Your SharePoint Team Site - SharePoint User Group Blogs - Bamboo Nation

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