“The single biggest problem in communication is the illusion that is has taken place” – George Bernard Shaw.
How are you communicating to your business professionals?
Are you telling them you will block email attachments – but then tell them they can’t store documents over 5MB on SharePoint?
Are you telling them you want the company to become more social and interactive – but then block My Sites, Tags and Notes?
Are you telling them they have to use SharePoint for everything – but then fail to budget for or give training?
Are you telling them they have to take ownership of their information – but then refuse to give them Site Owner access?
Are you telling them they have to follow proper channels for any changes – but are then unable to supply a documented procedure for them to follow?
Decide what you have positioned your portal for, make sure you have structures in place and communicate effectively. Don’t contradict your message, you will alienate your business. Lack of communication is one of the biggest factors in failed SharePoint user adoption.