Do you have a personal brand? Or do you think you don’t need one? Whether you are aware of it or not, people have decided who you are – they have allocated you a brand – good or bad, right or wrong. Don’t you think you should have some say in that brand?
Everything you do in the public domain matters – what you say, what you wear, how you act. Everything. There’s an old saying that says don’t dress for the position you’re in, dress for the position you want. Who would you hire?
You never know when your situation is going to change. You might need / decide to change jobs. Just about all companies Google potential employees and contractors now. If your first hits come up with some drunken photo of you on the floor, or you slagging your boss; it’s going to seriously hamper your chances of getting that job. You may be a client now, you may become a supplier in future, or vice versa.
What you say and do matters, always. Facebook, LinkedIn, Twitter, Google+, My Sites – it’s all social networking. And there is one major rule – if you don’t want to see it on a billboard across the highway, don’t hit the Enter key.
Billboard – Highway!
It can haunt you for a long long time. Be aware and build your brand with care.
Update all your profiles regularly. You wouldn’t skip brushing your teeth for 6 months, why would you skip updating your profiles?
People will or won’t associate with you based on what you are projecting. What is your message about yourself?